Aaron Wright, CEO & Founder of The Construction Channel | Photo : Construction Channel
“If you love construction as much as we do, you’ve come to the right place.”
With those words Aaron Wright, founder of The Construction Channel, kicks off the first in a series of short films - called “The Making of Work, Watch & Build” - about the world of building. The seven-minute video marks the debut of programming he plans to grow into a 24/7 digital television network dedicated to showcasing the construction industry from inside the jobsite fences.
His mission is to change the way the world watches, experiences, and understands the fascinating world of construction.
Wright, a building science graduate who has worked on projects large and small for over a decade, envisions The Construction Channel as a creative engine focused on the industry’s news, markets, materials, trends, challenges and successes. The network will also share personal stories about people involved in all aspects of building, from major company owners to small contractors to skilled tradespeople who move earth, pour concrete, string wiring, install plumbing, hang drywall, mount windows, lay tile and otherwise get the job done.
“There’s a universal fascination with building”, Wright says. “We’re born with an innate desire to build. Just think of how many people love Legos. Maybe you’ve passed a large construction project and wondered, ‘What are they building?’ More than just bricks and steel and stone, construction is about hard-working people who turn dreams into reality and make ideas come to life. I want to tell their stories.”
The idea for providing a TV voice for people in construction, he says, started with the X Games, which years ago introduced then-lesser-known action sports like mountain biking, skateboarding, and dirt bike racing to wider audiences.
“I see the same thing for the construction industry”, he says. “The guys who are really out there, busting their asses and doing the work every single day, I want them to be shown regularly on The Construction Channel.”
Lance Goodson of AIC Concrete | Photo : Construction Channel
In this first episode of “The Making of Work, Watch & Build”, Wright introduces small-scale contractor Lance Goodson of AIC Concrete. Goodson tells how he got into the business working for a relative’s friend, developed a specialty in concrete, and launched his own subcontracting service that currently employs 35 people.
“We’ve positioned ourselves to grow, but the growth process is hard because we’re limited by the amount of skilled labor we can bring on board”, Goodson says, identifying a common problem across the industry.
He talks about unemployed young people, including many with college degrees, who would do well to learn a trade but think such blue-collar work isn’t for them, even at a good wage with opportunities to advance.
“These kids need work and I’m concerned about them”, Goodson says. “If we can get something in front of them and educate them, they’ll see that these are sustainable jobs. That you can actually have a life, pay your way, get a house, have a family. That you can get proficient at a skill and start your own little company, like I did.”
He sees The Construction Channel as a way to draw young people to careers in building.
“How do we sell it? It’s going to have to be done with some very entertaining content”, he concludes.
Providing such content is Wright’s vision for The Construction Channel.
“We’re going to revolutionize the way the world watches and experiences construction”, he says. “We’re building a network that will open up the jobsite fences and showcase the people, projects and companies that make it all happen. Construction is cool. Join us. Let’s watch and build.”
Aaron Wright, founder of The Construction Channel, received the COINS Construction Industry Grand Challenge Leadership Award in early 2017. His concept of a 24-hour TV network sharing stories from inside the world of builders in a creative, informative, entertaining way invites everyone from construction company owners and workers to the general public and even young people considering careers in the field to, as he likes to say, “watch and build”.
TOPIC : CONSTRUCTION CHANNEL | BY : JOE RADA